Browsing Theses and Dissertations by Author "042462f4-d11d-4e84-8987-09cdc4fa6079"
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Influence Market Entry Strategies on Performance of Foreign Fast Food Firms in Nairobi County Kenya
Muli, Nthenge D (University of Nairobi, 2019)Today’s business environment is dynamic, complex and continually changing hence whichever market entry strategies global companies setting up in a country decide to use must be the most effective and efficient strategy. ...