Browsing Theses and Dissertations by Author "09733bfa-cdd4-4dd8-b0c1-760691c0c681"
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The Influence of Indirect Distribution Channels on Retailer Restocking Decisions of Hair Products in Selected Retail Outlets Within Nairobi Central Business District
Obondi, Wendy A (university of Nairobi, 2020)Retailer restocking decision is a key strategy in marketing that ensures customers access good a and services yet still faces challenges associated with distribution channels. Distribution channels are characterized by ...