Browsing Theses and Dissertations by Author "0a051e51-db4b-4c37-bfb9-9382934c5212"
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Corporate Renewal Strategies Adopted by Selected Supermarket in Kenya to Sustain Market Share
Ng’eny, Dorine J (university of nairobi, 2018)The main management strategy of the retail stores is to increase market share by acquiring more customers and increasing transactions. In Kenya, there are many retail supermarkets but the most known and dominant nationally. ...