Browsing Theses and Dissertations by Author "0d84a00f-bf70-440d-a137-0c9a3659f221"
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The Extent of Use of Customer Relationship Management Strategies (Crms) in Improving Retention of Retail Banking Customers Among Commercial Banks in Kenya
Mutua, Naomi (University of Nairobi, 2011)Business climate is becoming complex and greatly driven by innovative technology day by day. Changing consumer needs have posed new challenges to financial institutions. In Kenya, banking industry has faced dynamic ...