Browsing Theses and Dissertations by Author "0e9cb16c-96d5-4253-ba84-590824e76438"
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Innovation Orientation and Competitive Advantage in Safaricom Telecommunication Company
Ibrahim, M (University of Nairobi, 2016-10)Innovation orientations are key to survival and success of any business that anticipate developing and implementing strategies to effectively dispel competitive forces. Safaricom continues to lead in the telecommunication ...