Browsing Theses and Dissertations by Author "1f5332e2-de02-438c-8c3a-6c7832fe26e5"
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Brand Essence and Customer Loyalty in Commercial Banks in Kenya
Mwangi, Benson M. (University of Nairobi, 2022)The objective of this study was to determine the relationship between brand essence and customer loyalty in commercial banks in Kenya. The study was anchored on the theory of planned behaviour which holds that people ... -
Sales Territory Design, Firm Characteristics, Training and Salesforce Performance in the Detergent Manufacturing Companies in Kenya
Mwangi, Benson M. (University of Nairobi, 2023)The broad objective of the study was to determine the effect of sales territory design on salesforce performance in the detergent manufacturing companies in Kenya. The study further adopted firm characteristics and salesforce ...