Browsing Theses and Dissertations by Author "308e2aba-6870-4e1b-8b0e-4271c9ef4a0d"
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Effect of Brand Extension Strategies on the Brand Image Among Commercial Banks in Kenya
Jackinda, Winnie (University Of Nairobi, 2016)In the present day market, there is need for a firm to have a clear and well thought-out brand strategy that will enable consumers to clearly encode their functional and emotional position in their minds with the resulting ...