Browsing Theses and Dissertations by Author "38c06462-899c-415e-9b31-d9a2b8cf8e72"
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Perceived Influence of Integrated Marketing Communication Practices and Brand Performance of Medium and Large Printing Companies in Nairobi
Belindah, Oduor (University of Nairobi, 2017)The objective of the study was to examine the perceived influence of integrated marketing communication practices and brand performance of medium and large printing companies in Nairobi. IMC is an integral factor in the ...