Browsing Theses and Dissertations by Author "39208ab7-a05d-4f42-9964-44de8abd2ec7"
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Influence of Ethical Marketing Practices on Brand Perception of Selected Online Stores in Nairobi City County
Vito, Eudie W (university of nairobi, 2018)Online stores have increasingly been under scrutiny by the members of the society in the recent times. To this end, most of them are making conscious efforts to include ethical practices within their marketing operations. ...