Browsing Theses and Dissertations by Author "394ea206-6c0e-42c9-88d9-24dac007c0f2"
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Analysis of Growth and Operational Performance in Franchised Quick Service Restaurants in Kenya
Meeme, Patrick M (University of Nairobi, 2018)Restaurant businesses have expanded internationally using franchising. Faced with current competitive market conditions, the ability to access the customer base and reservations infrastructure of a multinational brand may ...