Browsing Theses and Dissertations by Author "3b360966-29e2-4f1d-8c5c-732bb6e264fe"
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Response Strategies Adopted by Marketing Firms of the Liquefied Petroleum Gas Market
Bowen, Linda C (University of Nairobi, 2016)Modern day organizations operate in an ever changing operating environment that necessitates organizational strategic change. The ability of firms to readily adopt to changes in the environment enables it to properly respond ...