Browsing Theses and Dissertations by Author "3c965de8-cd63-45aa-bacb-62057fbd0d9f"
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Application of Generic Strategies Adopted by Supermarkets in Bungoma Town, Kenya to Achieve Competitive Advantage
Abisae, Phenny A (University of Nairobi, 2017)Strategy is an indispensable element for all competent business plans. An organization identifies its commercial niche, studies and understands about its customer. Porter affirms that there exists three principal business ...