Browsing Theses and Dissertations by Author "40016a5c-5630-4c71-bdcd-5199fd7d1d31"
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Brand Extension Strategies and Corporate Image of Profit Making Government Owned Organizations in Tanzania
Uswege, Isaac (University of Nairobi, 2018)The objective of the study was to set up the impact of brand expansion strategies on the corporate image of profit making government owned organization. The research design was a descriptive cross-sectional study. The ...