Browsing Theses and Dissertations by Author "44f7ff9e-a452-47a0-96dc-1003ebfdb2f5"
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Tegrated Marketing Communication Strategies and the Performance of Insurance Companies in Nairobi Kenya
Mwaniki, Mwangi G (University of Nairobi, 2021)The modern-day business environment is characterized by high levels of competition between different players in the market. One of the strategies that is increasingly being used by these companies is Integrated Marketing ...