Browsing Theses and Dissertations by Author "4fb0aeed-b988-4525-add8-c8208438189d"
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Social Media Marketing and Business Growth of Commercial Banks in Kenya
Aluoch, Lynette D (University of Nairobi, 2017)This study investigated the effects of social media marketing on business growth at Commercial Banks in Kenya. To achieve this objective of the study, a descriptive study technique was used. The target population included ...