Browsing Theses and Dissertations by Author "50abde59-84df-4e34-9c80-21e554d9192e"
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Competitive Strategies Applied by Small and Medium Size Hotels in the Northern Coast of Kenya
Mwara, Agnes W (University of Nairobi, 2012)The objective of this study was to establish the competitive strategies used by small and medium hotels to cope with increased competition in the hotel industry. To achieve this objective a census survey was conducted, ...