Browsing Theses and Dissertations by Author "50c85a69-a5f0-4938-b785-f09be3996be5"
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Marketing Strategies Used by Uber to Enter the Kenyan Market
Mepukori, Sompiroy E (university of nairobi, 2018)The mode of entry that a company chooses to enter a foreign market is usually a strategic decision that requires adequate research and calculated risks of cost benefit analysis. The strategies usually have a great impact ...