Browsing Theses and Dissertations by Author "550af400-a513-4bde-97f1-22a26457d365"
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Influence of Relationship Marketing on Customer Loyalty in Petroleum Firms in Nairobi, Kenya
Soi, Peris (University of Nairobi, 2018)The increased level of competition and regulatory conditions has called for a strong firm-customer relationship. Building of strong customer relation will foster acquisition of valuable resources that will give a firm an ...