Browsing Theses and Dissertations by Author "55ceb126-7b0e-4ada-a127-36133865ba87"
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The Effect Of Brand Personalisation On Consumer Choice Study Of Kenyan Television Industry
Kabiru, Allam M (University of Nairobi, 2015)This study sought to investigate on brand personalization and the effects of brand personalization on consumers’ choice of television channels. This study was guided by two objectives; to determine the extent of brand ...