Browsing Theses and Dissertations by Author "585cdf18-1821-4ad0-b3fc-a8f828300bbb"
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Effects of marketing strategies on the performance of retail stores in footwear sector in Nairobi City County
Odhiambo, Vaillant A (University of Nairobi, 2015)In the present day business environment that is characterized by the increased competition among local and international companies, the emergence of more demanding customers and great technological advances has resulted ...