Browsing Theses and Dissertations by Author "5d452d18-becc-4dbe-83c3-2d94265d0b27"
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Effectiveness of digital marketing strategies on performance of commercial banks in Kenya
Ng’ang’a, Caroline M (University of Nairobi, 2015)In a competitive business environment, organizations try to reach their customers in the best possible way and this requires these firms to develop strategies that will create customer satisfaction, value and loyalty. ...