Browsing Theses and Dissertations by Author "5dfc9cae-18ad-4b01-bad8-3ad20c6345a3"
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Quality Management Paradigm and Customer Loyalty in Firms Listed at Nairobi Securities Exchange in Kenya
MpandaTresor K (University of Nairobi, 2015)The purpose of this study was to establish the relationship between quality management paradigm and customer loyalty in manufacturing and service companies listed in Nairobi Securities Exchange. The study adopted a ...