Browsing Theses and Dissertations by Author "5fffae88-b2cb-4e5e-9f82-0ffaae525564"
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Effect of Social Media Marketing on Sales Performance of Large Retail Stores in Nairobi City County, Kenya
Kagondu, Leesa W (University of Nairobi, 2018)Increasing competition and advancement in technology has had organizations look out for alternatives to fit into a rapidly changing business environment.Social media marketing offers an opportunity for organizations to ...