Browsing Theses and Dissertations by Author "61e4f274-3a5c-4f0c-9660-60d13d9fd0e6"
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Key Account Management Practices, Market Sensing Capabilities, Organisational Characteristics and Performance of Commercial Banks in Kenya
Ndambuki, Victor M (University of Nairobi, 2018)The broad objective of this study was to determine the influence of key account management practices, market sensing capabilities, and organizational characteristics on performance of commercial banks in Kenya. The specific ...