Browsing Theses and Dissertations by Author "670123db-593f-4ba7-a8c6-6bc2254f5dba"
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Influence of Digital Marketing Strategies on the Brand Equity of Mobile Network Service Providers in Kenya
Ngumo, Edwin N (University of Nairobi, 2022)Companies that are extending their operations into markets are required to have solid innovation strategies in place to be successful. Mobile network service providers are developing and altering their product offerings ...