Browsing Theses and Dissertations by Author "68aa36cf-8e2f-478d-b5ae-9610aab2e283"
Now showing items 1-1 of 1
-
Attrition Modelling for Online Media Users by Cox Proportional Hazards
Ochola, Michael O (University of Nairobi, 2019)In this work survival analysis was used to analyse propensity to churn for online writers of a news website in Kenya known as hivisasa.com. The study sought answers on which covariates were major determinants of writer ...