Browsing Theses and Dissertations by Author "68cfe537-2141-4714-8c85-f4e4d17260f3"
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The Effects Of Technology On Marketing Strategies Adopted By Commercial Banks In Kenya
Nyawanda, Kepher O (University of Nairobi, 2017)The impact of technology on marketing has become noticeable over the years. For an organization information is the most precious of modern corporate resources and its exploitation the key to competitive survival, the ...