Browsing Theses and Dissertations by Author "6a238d66-8a04-44af-9c99-ab93f8b260b9"
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The Influence of Digital Marketing Platforms on the Performance of Small and Medium Business Retailers in Kamukunji Market, Nairobi, Kenya
Mwanja, Doris K (University of Nairobi, 2022)The primary objective of this project was to examine the Influence of Digital Marketing Platforms on the performance of Small Business Retailers in Kamukunji Market, Nairobi, Kenya. The projects main objectives included ...