Browsing Theses and Dissertations by Author "6e3a019d-9e77-49b2-a5a9-f0e61d9d0eff"
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Effectiveness of competitive strategies adopted by Islamic commercial banks in Kenya
Halake, Amina G (University of Nairobi, 2016)Competitive advantage exists when the firm is able to deliver the exact benefits as the competitors but at lower cost. The study area will add to a pool of knowledge the area under research on competitive strategies ...