Browsing Theses and Dissertations by Author "6f4e86e1-72a0-4ddd-b616-c3a9df99f573"
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Challenges of Implementating of Entry Strategies and Competitive Advantage of Chinese Multinational Corporations in Kenya
Obiero, Maureen A (University of Nairobi, 2018)A firm whose profits are more than the average profits of the industry makes it to have a competitive advantage over its rivals. The aim of the particular strategy is to achieve a competitive advantage that is sustainable. ...