Browsing Theses and Dissertations by Author "7028be20-700f-4d27-afe3-affe60bbbdd3"
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Perceptions of Bank Managers on Loyalty of Mobile Phone Banking Corporate Customers in Kenya
Nguthuku, Stephen N (University of Nairobi, 2018)The broad objective of the study was to assess the perceptions of bank managers on loyalty of mobile phone banking corporate customers in Kenya. The specific objectives were to: determine the extent to which mobile phone ...