Browsing Theses and Dissertations by Author "763fe560-c0a5-45c0-9c9a-e6d6ff77ca37"
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Entry Strategy in a Foreign Market and Performance of Asea Brown Boveri in Kenya
Habwe, Josiah E (University of Nairobi, 2015)The choice of entry mode has become a crucial strategy decision for firms wishing to enter foreign markets. On their part, these strategies have an effect on performance and its duration. This study aimed to establish the ...