Browsing Theses and Dissertations by Author "76b9ff28-5fb4-44db-8189-c30b54a706fd"
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The influence of branding strategy on financial performance of commercial banks in Kenya
Muiruri, Isaac N (University of Nairobi, 2015)The purpose of this study was to establish the influence of branding strategies on financial performance among commercial banks in Kenya. The study had two specific objectives: To establish branding strategies adopted by ...