Browsing Theses and Dissertations by Author "7714e863-1f5c-46f2-98cc-e31e6054f859"
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Strategic Alliances In Foreign Market Entry By Commercial Banks In Kenya
Maingi, Carolyne Nduku (University Of Nairobi, 2016)Commercial banks are forced to form strategic alliances while entering foreign markets, or for that matter to continue servicing its current markets. In Kenya, the banking sector is a cut-throat business arena, with over ...