Browsing Theses and Dissertations by Author "77ba1cbe-1374-4bd8-9b7d-e8a408c7714d"
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Organizational strategies for customer retention in the mobile telecommunication sector in Kenya
Mwangi, Lucy N. (University of Nairobi, 2015-09)Many firms have expended much of their resources in customer acquisition and at times ignoring customer retention knowingly or unknowingly. Customers have been seen to comfortably stick to their current suppliers as long ...