Browsing Theses and Dissertations by Author "796a8a38-420c-48e1-bbcb-153a29cb8561"
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Factors Leading to High Brand Recognition of Television Advertisements of Crown Paints Products
Ndaita, Mumo K, (2015-11)This study was conducted to determine factors leading to high brand recognition of television advertisements of crown paints products. To achieve this, primary data was collected using structured questionnaires; the ...