Browsing Theses and Dissertations by Author "7bbb59f6-af77-48c8-bae4-47d743a3492d"
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Consumer Perception of Tusker Brand Strategy in the Beer Industry in Kenya
Kubai, Sarah (university of nairobi, 2018)The general objective of the study was to determine the impact of perception of consumers on the branding strategy of tusker as a beer brand in Kenya. The following specific objectives were used to guide the study; to ...