Browsing Theses and Dissertations by Author "83e5a017-b913-4402-9c58-675d3230265b"
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Export Strategy, Market Orientation, Market Dynamism and Performance of Large Export Manufacturing Firms in Kenya
Komen, Haron C. (University of Nairobi, 2023)The globalization of business combined with its internationalization has made it essential for companies to design and implement export market success strategies in order to compete successfully in settings that are highly ...