Browsing Theses and Dissertations by Author "948e9540-c0bc-4f60-8f3c-046536fe854d"
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The Perceived Effects of Customer Relationship Management on Service Quality at Chase Bank
Njoki, Rosebell M (University of Nairobi, 2015-10)Customer Relationship Management (CRM) is a business strategy to identify, cultivate, and maintain long-term profitable relationships. It requires developing a method to select the most profitable customer relationships ...