Browsing Theses and Dissertations by Author "9727018a-c49c-4762-a7b6-fd12abedbeaa"
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The Marketing Research Practices and Performance of Fast Moving Consumer Goods Manufacturers in Kenya
Njagi, Christopher G (University Of Nairobi, 2016)Not all attempts at measuring markets or consumers constitute marketing research. For such an attempt to qualify as marketing research, one must follow the scientific process and in this regard, marketing research is the ...