Browsing Theses and Dissertations by Author "991642dc-8466-4453-84b2-a7feed2739cf"
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Factors Influencing the Adoption of Sports Sponsorship as a Marketing Tool by Kenyan Firms in the Telecommunication Industry
Ng’etich, Hilda Cheptoo (University of Nairobi, 2016-11)This study aimed to determine the factors that influence the adoption of sports sponsorship as a marketing tool by Kenyan firms in the telecommunication industry. The specific objectives were to find out how brand awareness, ...