Browsing Theses and Dissertations by Author "a048f9cc-96b6-43ca-84ab-e0b5f42edcf0"
Now showing items 1-1 of 1
-
Analysis of the Structural Attractiveness of the Hotel Industry in Kenya Using Porter’s Modified Model
Kilonzo, Beth M (University of Nairobi, 2016)Industry attractiveness is the high potential profitability of an industry that is measured through the long-term return on the capital invested as determined by the five forces of competition (Porter, 1980). Industry ...