Browsing Theses and Dissertations by Author "a051f656-c62d-4ead-8f45-f1bc0ac046a0"
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Influence of Relationship Building and Communication on the Retention of Corporate Subscribers of the Print Media Products of the Nation Media Group in Kenya
Wanjohi, Rose N (University of Nairobi, 2017)The general objective of this study was to investigate the influence of relationship building and communication on the retention of the subscription of print products of Nation Media Group by corporate organizations in ...