Browsing Theses and Dissertations by Author "a28fbc60-d7bb-4c07-934f-93c89a7bda21"
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The Influence of in-store Marketing Activities on Consumer Purchase Decision in Supermarkets Within Kisumu County
Menya, Gordon (University of Nairobi, 2021)The concept of In-Store Marketing has gained much attention in the scholarly circles. The purpose of this study was to determine whether In-Store Marketing activities/strategies do influence shopper purchase decision in ...