Browsing Theses and Dissertations by Author "a2a117ca-d6d9-4498-9035-7b6ec6516cd3"
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Marketing Strategies Adtopted by Local Fashion Houses to Enhance Market Penetration
Mbuthia, Emmaculate, W (University of Nairobi, 2016)Marketing plays an essential role in the growth of enterprises. This is mainly because a marketing strategy aids in identifying customers who the business can competitively serve, and tailoring product offerings, prices, ...