Browsing Theses and Dissertations by Author "a4eefdc6-c0f8-4332-8bd7-82d4de485d4c"
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Influence Of Key Account Management Orientation On Performance Of Commercial Banks In Kenya
Muchibi, Hannah N (University Of Nairobi, 2019)In Kenya the performance of the commercial banks is strongly steered by the board and senior management decisions. the level to which practices of KAM are embraced in the institution affects performance both in non-financial ...