Browsing Theses and Dissertations by Author "aaa07b48-6ed7-4bdc-a6d4-1f9f0b55ef17"
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Innovative Marketing Strategies Adopted by Insurance Regulatoy Authority to Enhance Awareness and Growth of Insurance Services. A Study of Kisii County.
Kememu, Mose R (University of Nairobi, 2017)The advent of the internet as a source of interactive communications has provided new opportunities for direct marketing through electronic commerce. Due to intense competition marketing has evolved as a powerful tool not ...