Browsing Theses and Dissertations by Author "b1ab7487-8849-4190-baf1-029e62ddcff6"
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Relationship Marketing Strategy, Organizational Resources, and Organizational Performance
Kagia, Odeny P (university of nairobi, 2016)Many scholars have attempted to explain why organizations in the same industry and markets differ in their performance. Propositions have been attributable to variations in the strategic foundations and strategic elements ...