Browsing Theses and Dissertations by Author "bf34fa38-9b80-4d50-9765-c2a10c5c16a1"
Now showing items 1-1 of 1
-
Strategic Responses Adopted by Kcb Bank Kenya Ltd Towards Small and Micro Enterprises to Gain Competitive Advantage in Kenya
Penninah, Ndinda J (University of Nairobi, 2017)There is a notable growth and development of the banking industry in terms of revenues, deposits, as well as the profits; a move that has brought about increased competition. This project investigated the strategic responses ...