Browsing Theses and Dissertations by Author "c782a7d0-900e-4eb2-8816-0b9997828b9b"
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Marketing Strategies, Firm Characteristics, Industry Competition and Export Performance of Fresh Produce Firms in Kenya
Njonjo, Anne W (University of Nairobi, 2022)The overall objective of the study was to determine the influence of firm characteristics and industry competition on the relationship between marketing strategies and export performance of fresh produce firms in Kenya. ...